Content orientation and results:
The aim of the research project K3 is to improve the communication in crisis through an innovative crisis communication concept and thus to improve the assessment of the situation and to increase the reaction speed of aid organisations.
In close cooperation with the Bavarian Red Cross and all project partners, the German Red Cross has conducted a major exercise to test and evaluate interim results. With the findings from this exercise, the German Red Cross (GRC) was able to scientifically refurbish the topic of social media and digital volunteering and discuss it in the association.
Reference to needs for action:
K3 refers to “Improved risk communication before and during incidents”.